I love the way that we are able to highlight our members and our VIP advocates with Pixlee. Especially how we can take that reach and engagement to a new level beyond a post on social.
Kesa Hurley
Member Engagement Specialist
Trupanion Uses Pixlee to Create a Community-Driven Insurance Brand
With more than half a million insured pets, Trupanion is a leader in medical insurance for cats and dogs. Founded 20 years ago with the input and support of veterinarians, veterinary professionals, and pet owners, Trupanion continues to redefine the industry – providing the best user experience for its members and ensuring the best veterinary care. To further their outreach into the community, Trupanion recently created a digital campaign using Pixlee in order to engage pet influencers and enthusiasts.
Influencer Management Rooted in Authenticity
“As insurance, we have a lot of regulations, so our program has been built on authentic community interest in Trupanion. Our influencer program started in an Excel sheet of members who were organically engaging with Trupanion’s social media. With Pixlee, our influencer program has grown over the year beyond the Excel sheet, and into an influencer gallery that highlights every influencer we've worked with.”
Engaging Diverse Communities Across Multiple Channels
“It's been really interesting seeing the way that our members are able to use the upload feature – because I don't think everybody has an Instagram, for example. There's just a lot of different ways you can use Pixlee. And highlighting our members in unique ways makes them feel so special, but it also makes us relatable. Plus, Pixlee just makes any webpage or email more fun!”
Support for Getting Ramped Up
“Getting ramped up with Pixlee was great – I could ping the team at Pixlee at any time and get that support. After learning from the team, I was able to create exactly what we were looking for. And it was fairly easy. Everyone I’ve worked with from Pixlee has been a huge support for me!”
Trupanion Uses Pixlee to Create a Community-Driven Insurance Brand
With more than half a million insured pets, Trupanion is a leader in medical insurance for cats and dogs. Founded 20 years ago with the input and support of veterinarians, veterinary professionals, and pet owners, Trupanion continues to redefine the industry – providing the best user experience for its members and ensuring the best veterinary care. To further their outreach into the community, Trupanion recently created a digital campaign using Pixlee in order to engage pet influencers and enthusiasts.
Influencer Management Rooted in Authenticity
“As insurance, we have a lot of regulations, so our program has been built on authentic community interest in Trupanion. Our influencer program started in an Excel sheet of members who were organically engaging with Trupanion’s social media. With Pixlee, our influencer program has grown over the year beyond the Excel sheet, and into an influencer gallery that highlights every influencer we've worked with.”
Engaging Diverse Communities Across Multiple Channels
“It's been really interesting seeing the way that our members are able to use the upload feature – because I don't think everybody has an Instagram, for example. There's just a lot of different ways you can use Pixlee. And highlighting our members in unique ways makes them feel so special, but it also makes us relatable. Plus, Pixlee just makes any webpage or email more fun!”
Support for Getting Ramped Up
“Getting ramped up with Pixlee was great – I could ping the team at Pixlee at any time and get that support. After learning from the team, I was able to create exactly what we were looking for. And it was fairly easy. Everyone I’ve worked with from Pixlee has been a huge support for me!”
Results
Over 2,000 pieces of content approved since launching
21% of page visitors engaged with Pixlee content
