Pixlee is a very cost-effective platform for a very small team and has enabled us to capture and use the highest quality user-generated content very quickly and efficiently. Having our loyal customers and foodies help amplify our brand is a key part of our marketing and our success as a company.
Chip Overstreet
CEO, Spiceology
How Spiceology Shifted to Embrace Consumers with Pixlee
Spiceology is a unique brand with a creative line of spices, herbs, chilis, and blends tailored primarily to professional chefs and restaurateurs. But in the wake of business closures and social distancing measures wrought on by COVID-19, the restaurant industry took a major hit. So did Spiceology.
With restaurant closures happening everywhere, the Spiceology team quickly shifted their focus back to what put them on the map in the first place -- innovating around flavor to “wow” consumers and help them create deliciousness in their kitchens. To engage these consumers while continuing to have a strong dialog and connection with chefs, the team turned to Pixlee.
Social Conversations Worth Joining
Although the Spiceology team was keen on collecting user-generated content, Pixlee’s social listening capability appealed highly to the team. Part of the goal of this community-driven brand was to not only find the conversations around the brand but join in at impactful points.
“When consumers and chefs first see our brand, it makes them smile, and when they try our products, they fall in love and want to share. We're fortunate to have such incredible engagement and usage of #spiceology, and Pixlee helps us quickly and efficiently get to and leverage elevated content across every channel."
Small Team, Quick Pivot, Big Goals
Seeing these sorts of results in the wake of the team’s increased focus on the direct-to-consumer market is profound, especially considering the team’s need to achieve scale. And ramping up new campaigns with social distancing measures in effect posed another unique challenge as branded content and photoshoots became more and more difficult. Luckily, the agile team at Spiceology was able to rally around their community.
“We've got a very small marketing team, and to generate the amount of content we need to support our campaigns would be cost-prohibitive. User-generated content is validation. It's not super polished, but it is real. We’re using Pixlee to capture authentic content in a cost-effective way.” – Jeanne Ryan, VP of Marketing
“With Pixlee, we’re able to easily get permission to use customer content – which we leverage for our fastest growing channel, our website. Our website has been doubling in traffic volume every month” – Jeanne Ryan, VP of Marketing
How Spiceology Shifted to Embrace Consumers with Pixlee
Spiceology is a unique brand with a creative line of spices, herbs, chilis, and blends tailored primarily to professional chefs and restaurateurs. But in the wake of business closures and social distancing measures wrought on by COVID-19, the restaurant industry took a major hit. So did Spiceology.
With restaurant closures happening everywhere, the Spiceology team quickly shifted their focus back to what put them on the map in the first place -- innovating around flavor to “wow” consumers and help them create deliciousness in their kitchens. To engage these consumers while continuing to have a strong dialog and connection with chefs, the team turned to Pixlee.
Social Conversations Worth Joining
Although the Spiceology team was keen on collecting user-generated content, Pixlee’s social listening capability appealed highly to the team. Part of the goal of this community-driven brand was to not only find the conversations around the brand but join in at impactful points.
“When consumers and chefs first see our brand, it makes them smile, and when they try our products, they fall in love and want to share. We're fortunate to have such incredible engagement and usage of #spiceology, and Pixlee helps us quickly and efficiently get to and leverage elevated content across every channel."
Small Team, Quick Pivot, Big Goals
Seeing these sorts of results in the wake of the team’s increased focus on the direct-to-consumer market is profound, especially considering the team’s need to achieve scale. And ramping up new campaigns with social distancing measures in effect posed another unique challenge as branded content and photoshoots became more and more difficult. Luckily, the agile team at Spiceology was able to rally around their community.
“We've got a very small marketing team, and to generate the amount of content we need to support our campaigns would be cost-prohibitive. User-generated content is validation. It's not super polished, but it is real. We’re using Pixlee to capture authentic content in a cost-effective way.” – Jeanne Ryan, VP of Marketing
“With Pixlee, we’re able to easily get permission to use customer content – which we leverage for our fastest growing channel, our website. Our website has been doubling in traffic volume every month” – Jeanne Ryan, VP of Marketing
Results
- 10X increase in revenue attributed to Pixlee over 4 months
- Site visitors 152% more likely to repeat visit with Pixlee
- 88% increase in time spent on-site with Pixlee
