Pixlee is my favorite part of my daily agenda. The platform is easy and fun. It helps us get our community excited and creates a personal connection with the brand.
Annette Coppess
Senior Ecommerce Manager
How Breck’s Ecommerce Business Blooms with Pixlee
Founded in 1818, Breck’s has deep roots in the American gardening scene. Known for their premium dutch bulbs, Breck’s has created a reputation of reliably gorgeous blooms and with that, a community of passionate gardeners. To engage their community, save creative resources, and capture authentic content for all of their unique bulbs, Breck’s turned to Pixlee.
Content Beyond Photoshoots for all SKUs
“These past few months, people have been home and they want to grow their own food and flowers. More people are starting to garden than we've ever seen before. To help these beginner gardeners, we’re able to match up real community photos that we’re getting in with Pixlee – it’s just a perfect time for us to share that content! We're getting way more traffic and we can use this content to inspire those new visitors.”
This content helps show how different products grow in different regions and helps show new gardeners how attainable a beautiful garden truly can be with Breck’s.
UGC as a Selling Point for Customers
"Our audience is so excited to be a part of our brand in the form of user-generated content. We've got a lot of beautiful images from our gardening community and they're helping inspire other new gardeners. Our product images sometimes do not capture the true beauty of the product. With Pixlee we can allow our customers to share their flowers in their own creative way and we can tie it back to the website product page. This works similar to a 5 star review, it increases conversion rates because people trust people."
Now, customers are able to see a wide variety of images for each SKU at a different location and time of year. This helps boost customer satisfaction and has increased its conversion rate by roughly 5X.
Easy Tagging for All Channels
“We're sending one or two emails a day in addition to trigger programs. The Pixlee platform makes it really simple to just pick a gallery and feature that content at the bottom of the email. And when it comes to trigger-emails, we’re working on setting up category-specific automated sends. But right now it’s so easy for us to click a gallery and then embed that code in the email, and it's done. We don’t have to build a new email template every time, which saves us a lot of time.”
Making Marketing Fun with Pixlee
“Pixlee is very easy to use – and very fun. I'm in the platform each day creating new galleries and it doesn't take up much time. Once we get through a whole calendar year with Pixlee, we will have galleries for every type of flower – I’m excited about that!”
How Breck’s Ecommerce Business Blooms with Pixlee
Founded in 1818, Breck’s has deep roots in the American gardening scene. Known for their premium dutch bulbs, Breck’s has created a reputation of reliably gorgeous blooms and with that, a community of passionate gardeners. To engage their community, save creative resources, and capture authentic content for all of their unique bulbs, Breck’s turned to Pixlee.
Content Beyond Photoshoots for all SKUs
“These past few months, people have been home and they want to grow their own food and flowers. More people are starting to garden than we've ever seen before. To help these beginner gardeners, we’re able to match up real community photos that we’re getting in with Pixlee – it’s just a perfect time for us to share that content! We're getting way more traffic and we can use this content to inspire those new visitors.”
This content helps show how different products grow in different regions and helps show new gardeners how attainable a beautiful garden truly can be with Breck’s.
UGC as a Selling Point for Customers
"Our audience is so excited to be a part of our brand in the form of user-generated content. We've got a lot of beautiful images from our gardening community and they're helping inspire other new gardeners. Our product images sometimes do not capture the true beauty of the product. With Pixlee we can allow our customers to share their flowers in their own creative way and we can tie it back to the website product page. This works similar to a 5 star review, it increases conversion rates because people trust people."
Now, customers are able to see a wide variety of images for each SKU at a different location and time of year. This helps boost customer satisfaction and has increased its conversion rate by roughly 5X.
Easy Tagging for All Channels
“We're sending one or two emails a day in addition to trigger programs. The Pixlee platform makes it really simple to just pick a gallery and feature that content at the bottom of the email. And when it comes to trigger-emails, we’re working on setting up category-specific automated sends. But right now it’s so easy for us to click a gallery and then embed that code in the email, and it's done. We don’t have to build a new email template every time, which saves us a lot of time.”
Making Marketing Fun with Pixlee
“Pixlee is very easy to use – and very fun. I'm in the platform each day creating new galleries and it doesn't take up much time. Once we get through a whole calendar year with Pixlee, we will have galleries for every type of flower – I’m excited about that!”
Results
- 5X lift in conversion rate on-site with Pixlee
- Visitors 273% more likely to return with Pixlee
- Over 1,000 pieces of usable content collected in less than 48 hours
